Today, Juventus has showcased its new logo. What do you guys make of this bold decision?

To be honest, although I'm not a supporter of the club, I'm kind of shocked. Why they decided to do something like this is beyond me. I lean towards the historical aspect of the game. I couldn't care less about the technological advancement of the game as long as the history and heritage of all teams remain.

What do you think, folks? And to the Juve fans around the forum, how excited/disappointed are you with this decision?

Edit: Decided to add a poll here

are they really? like at least don't change it to that! it is so plain and ugly!

For real?!?!?! They gonna change it to that!?!

It's horrible!

Here's some stuff from the article:

Juventus unveil bold new club crest at ceremony in Milan

Club president Andrea Agnelli says logo took a year to create (LOL)

I agree!

I don't know why we have to change our logo! The new logo is pure merda!!!!!

LOL WHAT?!

Hey guys, I also made a concept for Juve's logo. Took me 3 months to make, so please show some appreciation!

The lack of crest is...different.

Looks like a rapper hat as opposed to a football club.

@Juan you better patent this and sell it to some China club or 100 millions

The logo looks simple and great (from design perspective).
As a football fan I think it's just bad move, should have maybe informed the fans, let them vote or participate in the way club presents. But hey, it's just a business move and people will get used to it..

I agree with @quikzyyy

The logo looks nice and simple. But from a football fan perspective, its downright audacious. They cant simply create a new badge out of nowhere, like at least change a few crooks but not the entire thing. A badge is meant to represent the club and its history, this crap looks more of a brand than a badge.

@rayrex7 Agreed, this look nothing like a badge, more like a clothes brand, ridiculous.

@Juanmata10 It look lovely, on par with Juventus new logo. XD +1

Before they went live, I was praying that it'd be just a rumor. I'd joked with my friend, oh hey look, after last game Juve gathered everyone for a mass suicide.. but they did change it. I was shocked, couldn't believe my eyes & I cried myself to sleep (well not really.) Strange thing is, I woke up & I'm ok with it. I don't see any problems with that change. I didn't think for a moment that we needed to change the logo, but club's management know what is best for the club. Its a new beginning. The only thing I feel bad about, is Adidas. I mean, look at Pogba's new hair cut, then look at this logo..

well that happened lol. I mean, it is what it is. It's uh.....minimalist.

It has started..

here's a little look at the inspiration.

1940s...

@quikzyyy Brace yourself, my friend.

"Good thing I'm retiring soon so I don't have to wear this crest"

@Gonzi Yea I get it, but I still don't feel it.

Hope nobody go on and make a trend out of it. I don't want to see many team with a badge like that. :(

the chairman clearly doesn't have enough hate, he wants more